The royal family is one of the most effective marketing machines in the world; the mere use of Polish cutlery or the fact that the Duchess of Cambridge wore a Polish dress may improve the financial condition of a Polish company,” said Polish Institute of International Affairs expert Łukasz Jasina.
According to the expert, medium-sized countries like Poland are not very recognizable. “There are the famous Poles, no longer alive: Maria Skłodowska-Curie, Chopin, Pope John Paul II. There is Lech Wałęsa, despite all the controversy. Yet, the country itself is not recognized by the average person,” he said.
However, the visit of Prince William is not just about promotion. Its purpose is to show not only that Poland is a cool country to visit, but also that it is an important one for the United Kingdom Dr. Łukasz Jasina
Unlike, he added, the President of the United States or representatives of the British royal family. These “are always and everywhere recognizable.” Their visit to Poland demonstrates, according to the PIIA expert, that Poland is an interesting country, worthy of being courted and visited.
Jasina noted that Prince William, Duke of Cambridge, second in line to the throne and possibly the future King William V, is the most travelled member of the British royal family.
The family which, according to him, is one of the best “marketing machines in the world”. Therefore, one can speak of the marketing potential of the visit, which begins on Monday.
“The mere use of Polish cutlery or the fact that the Duchess of Cambridge wore a Polish dress is a fantastic way of improving the financial condition of one or another Polish business,” said Dr. Jasina. He also claimed that entire teams were working on it. “I hope that both the British and the Poles have been planning a few spectacular events and promotional campaigns,” he said.
“However, the visit of Prince William is not just about promotion. Its purpose is to show not only that Poland is a cool country to visit, but also that it is an important one for the United Kingdom,” he added.
In his view, it should be borne in mind that practically nothing is done on the British Isles without some internal purpose.” The visit is to show British residents of Polish extraction that Poland is important for the United Kingdom and that it is appreciated,” he summed up.
Autor: PAP / Źródło: tvn24.pl/tłumaczenie Intertext.com.pl